Chief Marketing Officer Job at Ilforno Brands, Mcallen, TX

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  • Ilforno Brands
  • Mcallen, TX

Job Description

Job Title: Chief Marketing Officer (CMO)

Responsibilities:

1. Strategic Planning:

- Develop and implement comprehensive marketing strategies aligned with the overall business objectives.

- Collaborate with other executives to integrate marketing plans into the company's overall strategic vision.

2. Brand Management:

- Establish and maintain a strong and consistent brand identity across all channels.

- Monitor market trends and consumer behavior to ensure the brand remains competitive and relevant.

3. Team Leadership:

- Build, lead, and mentor a high-performing marketing team.

- Foster a collaborative and innovative work environment that encourages creativity and excellence.

4. Campaign Management:

- Plan, execute, and analyze marketing campaigns across various channels, such as digital, print, social media, and events.

- Measure and report on the effectiveness of campaigns, adjusting strategies as needed.

5. Market Research:

- Conduct market research to identify opportunities, potential customers, and market trends.

- Use data-driven insights to make informed decisions and optimize marketing strategies.

6. Budget Management:

- Develop and manage the marketing budget, ensuring efficient allocation of resources.

- Track expenses and return on investment (ROI) for all marketing activities.

7. Partnerships and Alliances:

- Cultivate and maintain relationships with key partners, agencies, and influencers.

- Explore and negotiate partnerships that align with the company's marketing goals.

8. Digital Marketing:

- Oversee the digital marketing strategy, including website optimization, SEO, SEM, and social media.

- Stay updated on digital marketing trends and technologies to keep the company at the forefront.

9. Analytics and Reporting:

- Utilize analytics tools to measure and report on key performance indicators (KPIs).

- Provide regular updates to the executive team on marketing performance and initiatives.

10. Risk Management:

- Anticipate and mitigate potential risks associated with marketing initiatives.

- Stay informed about industry regulations and compliance requirements.

Qualifications:

- Bachelor's or Master's degree in Marketing, Business, or a related field.

- Proven experience in strategic marketing leadership roles.

- Strong analytical, communication, and leadership skills.

- In-depth knowledge of market trends, consumer behavior, and digital marketing.

- Ability to work collaboratively in a dynamic and fast-paced environment.

Est. in 2016, Our collection of restaurants includes some of the Valley's most well-known and relaxed full-service dining brands. We aim to provide a memorable experience for everyday moments and special celebrations by offering exceptional dining experiences and elevated cuisine dishes. Our focus is on culinary excellence, attentive service, and a warm and welcoming atmosphere.

Job Tags

Full time,

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