Job Summary:
The Digital Marketing Manager is responsible for developing and executing innovative marketing strategies that amplify brand visibility and the impact of our organization. This role oversees digital campaigns, social media, content creation, donor communications, and media engagement—leveraging automation tools, data analytics, and AI-driven insights where appropriate to drive engagement, fundraising, and brand awareness.
Duties/Responsibilities:
· Strategic Planning & Execution:
Lead digital marketing strategies that align with organizational goals, utilizing data-driven insights and automation tools to optimize campaigns and monitor performance in real-time. Ensure consistent brand messaging across digital channels.
· Social Media & Content Management:
Develop and execute social media strategies, leveraging automation for content scheduling, audience targeting, and performance tracking. Collaborate with creative teams to produce compelling multimedia content that drives engagement and reflects the organization’s mission.
· Public Relations & Media Engagement:
Build relationships with media outlets, secure press coverage, and manage all aspects of media outreach, including writing press releases and coordinating media opportunities for leadership.
· Paid Media & Advertising:
Plan and manage paid campaigns across digital and traditional media (social, radio, TV, billboards), using AI tools and digital platforms to maximize reach and effectiveness. Negotiate vendor contracts and optimize media spend.
· Content Creation & Storytelling:
Develop impactful content that tells the story of the organization’s work, collaborating with internal and external teams to produce multimedia assets and incorporate stories from clients, donors, and volunteers.
· Donor Communications:
Oversee donor communications that ensure consistent messaging is aligned with the organization’s voice. Work with vendors to enhance targeted outreach, utilizing data-driven insights for personalized donor engagement.
· Marketing Tech & Systems Integration:
Implement marketing automation tools for segmentation, predictive analytics, and personalized outreach. Stay informed on digital trends like SEO and AI-powered platforms to drive campaign performance.
· Project Management & Collaboration:
Manage marketing projects from strategy to execution, ensuring deadlines and objectives are met. Collaborate with cross-functional teams and external partners to align marketing efforts with organizational goals.
· Collaboration & Performance Analysis:
Track and analyze marketing performance, using data analytics and AI systems to inform decisions and improve future strategies. Provide regular updates and insights to leadership.
City Union Mission Requirements:
· Be a born again, mature Christian able to clearly communicate the Gospel as opportunities arise during the workday. (1 Peter 2:21, 3:15)
· Have a desire to serve the Lord through widely varied responsibilities to advance ministry to those currently homeless, and the urban poor of Kansas City, with a compassionate heart.
· Agree to City Union Mission’s Statement of Ministry:
o Be a genuine believer in the Lord Jesus Christ, as expressed by personal testimony and conduct.
o Be a member in good standing of a recognized protestant, evangelical church for one year or more.
o Have a genuine concern for the ministry of City Union Mission.
o Have a minimum of one year of sobriety from alcohol and drugs and six months from tobacco.
o Agree to abstain from alcoholic beverages, illegal drugs, and tobacco while employed by City Union Mission.
o Have a lifestyle that is free of sexual sin as clearly defined in the Bible.
Required Skills/Abilities:
· Proven experience in digital marketing, content strategy, and campaign execution.
· Strong understanding of marketing technology, including automation platforms, CRM systems, and analytics tools.
· Excellent writing, storytelling, and analytical skills.
· Experience in nonprofit or mission-driven organizations is a plus.
Education and Experience:
Bachelor’s degree in Marketing, Communications, or a related field. A master’s degree is a plus.
4-6 years of experience in marketing with a demonstrated ability to develop and execute digital marketing strategies.
1-2 years of hands-on experience with social media management and AI-driven content creation.
Strong writing skills, with experience in press releases, donor communications, and storytelling.
Physical Requirements:
· Prolonged periods of sitting/standing/kneeling, etc.
· Must be able to lift 25 pounds at times.
Travel Requirements:
· Ability to drive to our campuses in Kansas City and in Warsaw.
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