● Lead and manage the social media team, ensuring alignment with our goals and objectives.
● Develop and implement comprehensive social media strategies to promote new film releases and other content.
● Oversee the creation, curation, and management of all published content (images, video, written, and audio) across all social media platforms.
● Monitor, listen, and respond to users in a “social” way while cultivating leads and sales.
● Conduct online advocacy and open a stream for cross-promotions.
● Develop and expand community and/or influencer outreach efforts.
● Analyze key metrics and tweak strategies as needed.
● Compile reports for management showing results (ROI).
● Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
● Demonstrate the ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
● Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and respond accordingly.
● Monitor trends in social media tools, applications, channels, design, and strategy.
Requirements
● Bachelor’s degree in Marketing, Communications, or a related field.
● 7-10 years of experience in social media or related field.
● Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
● Demonstrable social networking experience and social analytics tools knowledge.
● Adequate web design, web development, CRO, and SEO knowledge.
● Knowledge of online marketing and a good understanding of major marketing channels.
● Positive attitude, detail, and customer-oriented with good multitasking and organizational ability.
● Fluency in English and Mandarin preferred.
Preferred Skills:
● Experience in the entertainment industry, specifically film promotion.
● Proven leadership abilities and experience managing a team.
● Strong project management skills with the ability to manage multiple projects and deadlines.
Denduan Jianlian
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