Lifecycle Marketing Specialist (Email & SMS Focus) Job at MOD BIKES, Austin, TX

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  • MOD BIKES
  • Austin, TX

Job Description


Summary

Location: Remote or Austin, TX
Type: Full-Time / Part time

About the Role
We?re looking for a data-driven Lifecycle Marketing Specialist who will own our email and SMS marketing strategy and execution, with potential involvement in paid advertising, creative project management, and influencer coordination. You?ll play a key role in shaping the customer journey, driving engagement, and maximizing retention and revenue through effective flows and campaigns.

How to Apply
To be considered for this role, you must submit both a resume and a cover letter explaining why you would be a great fit.

Applications that do not include both documents will not be considered.

Duties

Key Responsibilities

Key Responsibilities

? Email & SMS Marketing ? Core Responsibilities

  • Build and optimize flows and automations in Klaviyo to drive revenue and retention
  • Plan, execute, and manage one-time campaigns with clear goals and segmentation strategies
  • Write copy that maintains urgency and clarity, aligned with our brand voice and customer journey
  • Create clear briefs for the graphic designer and oversee design execution.
  • Monitor performance and iterate based on results (A/B testing, open/click rates, revenue attribution)
  • Maintain and organize customer segments to ensure relevant targeting
  • Ensure timely delivery of all lifecycle communications
  • Own the retention piece of the Marketing Calendar
  • Track and report email marketing performance, delivering insights to optimize future campaigns.

Optional Responsibilities

(These can be adapted based on your experience and interest)

? Paid Media

  • Support scheduling and launching of Meta and Google ad campaigns
  • Write ad copy and verify creative specs
  • Track daily performance and provide optimization recommendations
  • Analyze creative performance and suggest iterations

? Creative Project Management

  • Manage creative briefs for all campaigns (ads, emails, site, etc.)
  • Coordinate with designers, videographers, and content creators
  • Organize and maintain content libraries across shared drives

? Shopify Site Management

  • Set up and manage discounts and promotional offers
  • Update homepage assets (hero images, banners) based on campaigns

? Influencer & Affiliate Programs

  • Manage relationships with influencers and affiliate partners
  • Send contracts, track deliverables, and follow up on content
  • Write content briefs and ensure alignment with brand messaging

Requirements

What We?re Looking For

  • Proven experience with Klaviyo (flows, campaigns, segmentation)
  • Exceptional copywriting skills tailored to ecommerce
  • Data-minded: you know how to evaluate performance and iterate for results
  • Highly organized with strong project management skills

Nice To Haves

Bonus: experience with Meta Ads Manager, Google Ads, Shopify, or influencer coordination

Benefits

What You?ll Get

  • Autonomy to lead lifecycle strategy in a fast-growing company
  • Opportunity to expand into paid, site, and influencer marketing
  • Access to a supportive, passionate team (and electric bikes!)
  • Competitive salary and benefits based on experience

Work Remotely

Flexible work from home options available

Job Tags

Full time, Remote job, Work from home, Flexible hours,

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