Job Description

The Analyst, Market Intelligence will assist in leading day-to-day execution of projects, as well as analysis and insight generation of research data across multiple segments, audiences, and data sets. The ideal candidate comes with a basic understanding of the best research methods, survey methodology, secondary research, descriptive and inferential analyses, and interpretation of findings. A high level of accuracy and attention to detail on all data analysis is expected as well as clear and concise communication with a proactive approach to finding and solving problems that may arise.
Responsibilities
Assist in designing surveys with input from other team members and stakeholders, including researching the brand and market for relevant information
Assist with the projects including monitoring completed interviews by quotas, managing email deployments and honoraria payments, and getting pricing from vendors for research projects
Assist in and make suggestions for decisions and direction on survey design and statistical analysis
Logistical oversight of all qualitative and quantitative data collection including sampling management, honoraria management, and data analysis
Ability to manage survey responses to ensure clean data needed for analysis, and responsibly weight data by preselected demographic variables
Suggest edits to and implement sample plans and pull sample as needed from internal databases
Establish and maintain relationships with 3 rd party vendors such as physician panels, patient panels, online qualitative partners, programming partners, internal clients within agency, and any other data partners
Seek out new partners that can expand our access to potential study participants.
Assist in PowerPoint report creation, including data visualizations
Collaborate with internal teams to interpret results, create PowerPoint presentations of findings, and align on strategic recommendations for our clients
Assist or lead searching secondary data sources for additional audience insights
Ability to identify relevant insights from custom research, secondary data, syndicated research and qualitative insights
Collaborate with cross-functional agency teams, including Communications Planning, Media, and more, to provide audience data and insights that inform brand strategy and planning
Agile working style – quick, efficient, and ability to pivot based on changing priorities
Ability to program in both SPSS and SAS. A basic knowledge of Qualtrics and Tableau are a plus.
Ability to use statistical analysis techniques such as Gap Analysis, Max Diff, Driver Analysis, TURF, etc. and effectively communicate what the findings mean for our clients
Requirements
Minimum of two years’ experience with quantitative data analysis and reporting of results
Minimum one year helping to develop questionnaires and conducting quantitative primary market research
Strong analytical abilities
Experience / ability to synthesize qualitative data
Knowledge of pharma, medical device, and/or Healthcare Industry a plus
Agency experience, a plus
Knowledge of mid-level statistical methods
Working knowledge of application software such as SAS and/or SPSS
Working knowledge of survey software tools, such as Qualtrics
Proficiency or advanced in Microsoft Excel for data manipulation and reporting
Proficiency in Microsoft Suite
Excellent communication skills
Ability to work as a team and independently
Passion to learn and grow within the agency

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