Job Description

Job Title: Marketing & Communications Manager

Department: Marketing & Communications

Classification: Exempt, full time

Reports to: VP of Community Engagement

Our Culture
Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger, beginning with you.

Position Summary
This position supports the work of the Y, a leading nonprofit committed to strengthening community through three areas of impact: youth development, healthy living and social responsibility.

The Marketing & Communications Manager helps strengthen the community's understanding of the YMCAs cause and impact on youth development, healthy living and social responsibility in a brand-compliant and creative way.

The Marketing & Communications Manager will work with the VP of Community Engagement in support of the Ys operations and development to consistently, creatively and professionally convey critical Y brand and messaging both internally and externally.

Essential Functions

• Works closely with the VP of Community Engagement to create, review, implement and track strategic marketing objectives related to youth development, healthy living, social responsibility and development.

• Develops, produces and distributes written materials necessary to promote development and operations

• Writes and submits press releases when appropriate; maintains updated files of YMCAs media relations (both print and electronic)

• Oversees brand compliance by incorporating Y-USAs brand and messaging guidelines in the design of all Y-branded materials and collateral internally and externally

• Works closely with the Digital Content Coordinator to design internal and external Y-branded materials such as print and electronic newsletters, flyers, direct mail pieces, printed and digital documents, , banners, member notifications and updates,

• Works closely with the VP of Community Engagement to review and manage critical external communications sent via the Ys email marketing platform

• Responsible for creating advertising collateral such as print ads, flyers, brochures, billboards, signage, social media posts, and radio copy.

• Maintains relationships with print and digital vendors, including cost estimating and project management

• Works closely with the VP of Community Engagement to cultivate and steward relationships with partner organizations

• Works with the VP of Community Engagement and the Digital Content Coordinator to create and manage digital and online signage & messaging strategy, including the Y website, app, social media and digital screens

• Researches new vendors for website and/or app hosting platforms as needed, and coordinates with vendors in the transition process.

• Manages and executes SEO strategy

• Manages professional photoshoots and takes photos/videos as needed

• Writes stories of impact that demonstrate the Ys work in youth development, healthy living and social responsibility

• Identifies, trains and provides oversight of interns that support the marketing and communications work of the Y

• Applies professional/managerial marketing and communications principles and judgment, within overall direction established by senior management.

• Solves complex problems within the Marketing & Communications function for the organization; the employee applies research, training, or business approaches in new ways; they develop and recommend new alternatives to senior leaders

• May plan and coordinate special events

• Completes all required trainings as assigned by supervisor, by scheduled due date

• Must maintain a current, valid Oregon drivers license, a DMV driving record that meets YMCA standards, and evidence of insurability throughout entire term of employment

• Other duties as assigned by supervisor
  
  

Minimum Qualifications

• Associate's degree or equivalent years of training in marketing, communications or closely related field

• 3.5+ years of experience in marketing, communications or closely related field

• Excellent written and verbal communication skills, including copy editing ability

• Previous experience editing copy

• Previous experience doing website design, website management and SEO experience

• Previous experience managing an app

• Previous experience developing and executing print publications, including pre-press processes and print vendor relations

• At least intermediate-level skills with Adobe Creative Suite

• Previous experience with graphic design software, such as Marq, Canva and/or other design applications as well as email management systems
  
  

Preferred Qualifications

• Bachelors Degree or equivalent years of training in marketing, communications or closely related field

• Formal education or professional experience in graphic design or closely related field

• Advanced computer skills, including Constant Contact, Daxko Engage, Wordpress or Square Space, Google AdWords, MSOffice, Photoshop, Illustrator, or InDesign

• Experience managing social media accounts for an organization

• Previous experience working collaboratively with senior leadership

• Experience working for a YMCA or another nonprofit organization

• Bilingual (verbal and written) in English/Spanish
  
  

Professional Competencies

Accountability

• Ability to communicate effectively with emotional maturity in a dynamic team environment

• Ability to self-direct and work independently on assigned tasks while meeting deadlines, prioritizing work, and keeping track of others contributions

• Strong attention to detail and data analysis skills

• Strong leadership skills

• Ability to collaborate with diverse populations

Know How

• Ability to create interpretive materials that highlight the Ys work in its areas of impact, which will enable potential donors to understand the YMCA and how they contribute to the achievement of its mission

• Knowledge of the media and its use in gaining exposure for YMCA events and programs

• Excellent written and verbal communication skills

• Excellent public speaking skills

Problem Solving

• Excellent creative problem-solving skills

• Enjoys a fast-paced environment and can easily adapt to changing circumstances
  
  

YMCA Competencies (Leader)

• Mission Advancement: Incorporates the Ys mission and values into the organizations vision and strategies; ensures community engagement; promotes the global nature of the Y; leads a culture of volunteerism ensuring engagement, inclusion, and ownership; leads a culture of philanthropy.

• Collaboration: Advocates for and institutionalizes inclusion and diversity throughout the organization; initiates the development of relationships with influential leaders to impact and strengthen the community; is recognized as an inspirational community leader who navigates complex political and social circles with ease; communicates to engage and inspire people within and outside the YMCA; ensures that a talent management system is in place and executed effectively.

• Operational Effectiveness: Possesses penetrating insight and strong strategic and critical thinking skills; invests resources in well-designed innovation initiatives; creates a structure to deliver organization-wide results to achieve objectives; develops and implements stewardship strategies; determines benchmarks and ensures appropriate leadership to meet objectives.

• Personal Growth: Creates a learning organization; effectively drives change by leveraging resources and creating alignment to expand organizational opportunities; shares authority and demonstrates courage and humility; has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up to date knowledge and skills in technology.
  
  

Work Environment & Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device

• The employee frequently is required to sit and reach and must be able to move around the work environment

• The employee must occasionally lift and/or move up to 50 pounds

• Specific vision abilities required by this job include close vision, distance vision and the ability to adjust

• The noise level in the work environment is usually moderate

Employee Benefits & Discounts

• Careers | Eugene Family YMCA (eugeneymca.org)

The Eugene Family YMCA is an Equal Employment Opportunity Employer.

The Eugene Family YMCA is committed to creating an environment of mutual recognition where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. The Y believes that diversity, inclusion, and a sense of purpose and belonging in the workplace are critical to the achievement of our mission. We seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

If you need assistance or an accommodation due to a disability, you may complete the ADA Accommodation Request Form; or contact us at hr@eugeneymca.org or 541-686-9622.

The Y: We're for youth development, healthy living, and social responsibility.

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