Marketing Manager: Schools, Public and Academic Libraries Job at Bloomsbury Publishing, New York, NY

ZHYwaldsVE1nWU8wNENmRkhRYkg1dStjZkE9PQ==
  • Bloomsbury Publishing
  • New York, NY

Job Description

Description:
Established in 1998 and located in midtown Manhattan, Bloomsbury USA is a general interest publisher of adult and children's books that has become known for both its high-quality fiction and non-fiction for adults and children as well as its extensive Academic publishing from the world's most recognized experts.

Position Profile

This new role is a unique opportunity to lead the promotion and expansion of ABC-CLIO/Greenwood reference books (including where rebranded to Bloomsbury) into the US schools, public and academic library markets.

Reporting to the US Academic Marketing & Publicity Director, the Marketing Manager will be a creative self-starter excited by the idea of working in a newly created role and building brand recognition within the school and public library communities.

Key Responsibilities
- Primary product responsibility is for ABC-CLIO/Greenwood books (and legacy as we rebrand to Bloomsbury), though this may expand in time to other imprints
- Lead the planning, creation, and execution of marketing plans for titles for the US school and public libraries. Work in close association with the sales, editorial, and product management teams to drive growth and brand awareness for these products and titles within the subject areas of social studies, history, cultural studies, and more in the humanities.
- Devise and oversee the implementation of a holistic marketing strategy including, but not limited to:
- Sales support
- Library and supplier outreach
- Catalogs
- Content Marketing
- Social Media
- E-mail
- Event strategy/conference marketing/webinars
- Digital Marketing
- Advertising
- Optimised metadata and SEO
- Build brand: create and develop marketing materials that best position our products in the marketplace, support and advance our sales efforts, raise awareness, and drive usage.
- Understand librarians' needs and create marketing campaigns and programs to support that effort. Also, understand the competitive landscape and provide insights to support sales and product development.
- Consult with other departments globally, especially Sales, Editorial, Bloomsbury Digital Resources (BDR) and the Senior Marketing Manager for Reference and Libraries for ex-US, ensuring open and effective communication. Provide market feedback that helps develop and execute departmental strategy and processes.
- Work with adoptions sales and marketing to embed Libraries Unlimited (LU) textbooks (part of the ABC-CLIO portfolio) on US librarian professional development (LPD) courses. Adoptions to faculty will be the responsibility of the adoptions team, but the Marketing Manager will promote LU direct to libraries as appropriate.
- Work with K-12 School Marketing Manager (in BDR) to promote print and online incarnations together, giving libraries a choice of format, and scheduling joint use of libraries newsletter.
- Help manage the integration of ABC-CLIO data, workflows and rebranding.

Requirements:
- 5+ years of experience in marketing, preferably within reference and/or K-12 education publishing. Ideally some experience/knowledge of public and/or academic library marketing
- An understanding of high school curricula and library channels in the US market
- Knowledge of library data feeds, SEO, and metadata best practice, as tools to enhance discoverability and sales
- Experience managing a budget and demonstrable financial awareness
- Proven record of implementing best practices related to campaigns, positioning, branding, and driving overall awareness
- A confident, creative, collaborative person with excellent communication, organizational, and interpersonal skills, a can-do attitude, and the ability to identify and capitalize on new opportunities
- A self-starter with a proven ability to work independently, meet deadlines, and prioritize workload
- Systems Knowledge:
- Customer relationship management (CRM)
- Email software provider (ESP) software
- Content management system (CMS)
- Proficiency with the Microsoft Office Suite including intermediate Excel
- Direct experience of organising and carrying out the following:
- Digital marketing by email, web, social media and pay-per-click
- Library conference attendance/planning/producing lists/organizing inserts
- Library and/or schools promotions and advertising
- Catalog project management, including budgeting, commissioning design, mail and print
- Optimising discoverability, SEO and metadata
- Copywriting for libraries

Location

Candidates must reside in NY, NJ, CT, or PA and be able to commute to Bloomsbury USA's New York City office on a hybrid schedule.

Equal Opportunity Employment

Bloomsbury Publishing USA is proud to be an equal-opportunity employer. Our company has always followed, and will continue to follow, a policy of providing equal opportunity employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, sex, ethnicity, veteran status, or any other legally protected characteristic.
We welcome and celebrate talent from all backgrounds and believe that diversity, equity, and inclusion are crucial elements to our success. We are dedicated to actively and continuously improving our practices to better support all of our employees.

PI202605420
Employment Type: Full-Time
Salary: $ 55,000.00 60,000.00 Per Year

Job Tags

Full time,

Similar Jobs

Wyndy

Full-time newborn nanny required in Los Angeles area Job at Wyndy

 ...Date: ASAP Location: Los Angeles, CA Job Description Full-time newborn nanny required. Must have experience caring for infants...  ...with regular updates and communication from Wyndy Engage in creative and educational activities with kids Earn above-average... 

The Southern Baptist Theological Seminary

Police Dispatcher (11PM-7AM) Job at The Southern Baptist Theological Seminary

 ...JOB SHIFT: M-F, 11 PM - 7 AM JOB SUMMARY: The Police Dispatcher is a member of the Department of Campus Police and reports to the Dispatch Supervisor. The Police Dispatcher monitors live feeds from 200 cameras, alarm systems and security systems and assists... 

Foster Farms

Plant Manager I (Belgravia) Job at Foster Farms

 ...position are to provide overall direction for the Belgravia, Frenso Plant, including production, distribution, warehousing, sanitation,...  ..., Facilitate and Drive TeamMember Safety. Carries out management responsibilities in accordance with the Companys policies and... 

Franchino Mold & Engineering

Designer Job at Franchino Mold & Engineering

The FMEC Designer primary role is to assist our Engineering department with designing plastic injection molds and die cast dies. Experience with Unigraphics is strongly preferred, but not required if the candidate has experience with other design software. Ability to learn... 

SeekTeachers

High School ESL Teacher Job at SeekTeachers

Description High School ESL Teacher - Uzbekistan Requirements: **A bachelor's degree in English...  ...assistance provided. **Two holiday breaks (winter and summer) during each academic year. Benefits/Cost of Living: **Rent...