As a family company, we serve people and communities. When you work at Meijer, you're provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family - take care of your career and your community! Meijer RewardsWeekly pay Scheduling flexibilityPaid parental leave Paid education assistanceTeam member discount Development programs for advancement and career growth Please review the job profile below and apply today!We are seeking a dynamic and experienced Product Owner to lead our IT team in implementation of Meijer Media business (retail media network) solutions. This role requires a blend of strategic vision, business analysis, technical expertise, and a strong understanding of digital marketing domain, platforms and use cases. The successful candidate will work closely with cross-functional teams to ensure the delivery of solutions that meet business objectives and customer needs. This position will follow a hybrid schedule: Monday-Wednesday in office, Thursday-Friday remote. What You'll be Doing:Product Strategy and Vision: Liaison with business team in developing and communicating a clear product vision and strategy for Meijer Media business that aligns with the company's goals and market demands.Roadmap Development: Collaborate in maintaining a detailed product roadmap that outlines the development and release schedule of Meijer Media features and products.Stakeholder Management: Collaborate with stakeholders, including executives, data and application engineers, data scientists, and vendors, to gather requirements, prioritize features, and ensure alignment with business objectives.Product Development: Lead the product development lifecycle across multiple development teams, from ideation and design to development, testing, and deployment, ensuring timely delivery and high-quality standards.Market Analysis: Conduct market research and competitive analysis to identify opportunities, trends, and potential challenges in the digital marketing space.Customer Focus: Engage with business customers to understand their needs, gather feedback, and incorporate it into the product development process to enhance user satisfaction.Domain Expertise: Providing mentorship and guidance to the development teams, helping with campaign testing and KPI validation, remove blockers, and ensuring the implementation of marketing best practices.Performance Monitoring: Define and track key performance indicators (KPIs) to measure the success Meijer Media.Documentation and Training: Develop and maintain comprehensive product documentation and provide training and support to internal teams and customers.Communication: Communicate status, issues and risks to the leadership team per need basisQualifications:Bachelor's or Master's degree in advertising, media, marketing, business, or a related field.Minimum of 5 years of experience in campaign planning, execution and closed-loop measurement, with a focus on onsite/offsite and social ad products, measurement and campaign planning and execution.Experience in using ad serving/buying platforms and measurement - Google Marketing Platform (Google Ads Manager 360, Campaign Manager 360, Display and Video 360), The Trade Desk, Social, CTV etcDomain Skills: Strong understanding of media marketing processes and its planning, activation, execution, pacing, optimization, and retargeting; privacy and identity resolution frameworks in media space; A/B testing and pixel/tagging strategiesProven ability to lead cross-functional teams and drive product development from concept to launch.Excellent analytical and problem-solving skills, with the ability to make data-driven decisions. Understanding of marketing KPIs (CTR, CPA, ROAS, viewability, etc.) and measurement strategy.Outstanding verbal and written communication skills, with the ability to convey complex technical concepts to diverse audiences.Strong customer-centric mindset, with experience in gathering and incorporating customer feedback into product development.Proficiency in project management methodologies, with a track record of delivering projects on time and within budget.Experience with Agile and Scrum frameworks, and the ability to lead Agile development teams and assist in removing blockers across multiple trains.Passion for innovation and staying updated with the latest trends and advancements in digital marketing domain.
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