Job Description

ABOUT THE ROLE

The Senior Manager, Landing Page Optimization will be responsible for driving conversions across mid and lower funnel objectives globally for Peloton’s Connected Fitness products and app through compelling content strategies and experimentation plans. The ideal candidate is results-driven with a keen understanding of landing page best practices and web data. You have strong analytical skills and experience diving deep into data to find meaningful trends and insights that drive optimization decisions. You have experience working with paid traffic sources, like paid search and social. This role requires a strategic thinker who is passionate about growth marketing and thrives in a collaborative, fast paced environment where being able to progress a number of workstreams at various places at once is key to success. This role reports into the Director of Global Performance Creative and will work closely with cross-functional teams across the company including eComm, Marketing Analytics, Global Media, Product Marketing, and Legal.

YOUR DAILY IMPACT AT PELOTON

• Understand Peloton’s portfolio of products, consumer research, paid performance channel needs, and .com consumer path to purchase, leading to strategies that move users down the conversion funnel
  
• Own content strategy and build the first always-on test roadmap for no-index/no-follow campaign landing pages (paid traffic only)
  
• Independently identify areas of opportunity on landing pages based on best practices, historical data, and business objectives
  
• Evaluate test ideas from stakeholders and leadership and determine how or if those should fit into your roadmap
  
• Build quarterly learning agendas in collaboration with Performance Creative Strategists, ensuring alignment with marketing objectives, ad messaging, historical performance, and best practices
  
• Design A/B and multivariate tests with clear problem statements, hypothesis, KPIs, required sample size, etc.
  
• Brief in copy and imaging needs to creative team
  
• Analyze test performance and overall page health leveraging various tools (Looker, Amplitude, CrazyEgg) and share learnings broadly
  
• Balance various KPIs depending on the funnel stage (mid and lower funnel) and what we can immediately control vs north star business metrics (on page CVR and revenue driving activities)
  
• Make test variants in content management system independently where possible (i.e., minor changes to existing modules, moving modules around, adding/removing existing modules)
  
• Write and submit design briefs to the eComm team for more complex, custom builds as needed for testing
  
• Independently launch tests in Optimizely, including development and management of a design and technical QA process
  

YOU BRING TO PELOTON

• 6+ years of conversion rate optimization experience or a combined 6+ years of performance marketing, web analytics, and/or conversion rate optimization experience
  
• Experience owning and optimizing paid marketing landing pages
  
• Strong analytical ability and experience designing tests that produce statistically significant results
  
• Experience using Optimizely or another A/B landing page testing tool
  
• Experience leveraging different analytics tools for different analyses and developing cohesive, robust insights, such as Looker, Amplitude, CrazyEgg, ContentSquare, Google Analytics (GA4)
  
• Familiarity with media optimization events
  
• A proven track record of successful cross functional collaboration with a range of teams from creative, marketing technology, analytics, product marketing, and other web page testers
  
• Ability to think creatively, identify and resolve problems
  
• Strong written and verbal communication skills that can be tailored to varying internal partners
  
• Attention to detail and the ability to effectively multi-task in a deadline driven, fast paced atmosphere
  
• High levels of integrity, autonomy, and self-motivation
  
• Flexible mindset; comfort operating in a fluid environment
  

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including{​{:}}
- Medical, dental and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave 
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance and so much more!

Base Salary Range{​{:}} $163,830 USD - $221,170 U

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ABOUT PELOTON{​{

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Peloton (NASDAQ{​{:}} PTON), provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together immersive classes, cutting-edge technology and hardware, and the Peloton App with multiple tiers to personalize the Peloton experience [with or without equipment]. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit

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At Peloton, we motivate the world to live better. “Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, and so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yo

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Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email{​{:}} applicantaccommodations@onepeloto

.com
Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.&

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If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspond

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Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited res

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