Job Description

Job Description and Duties

Under direction of the Chief of Engagement & Retention Marketing and reporting directly to the Staff Services Manager II - Marketing Manager Player Loyalty and Email Communications, the Senior Marketing Specialist - Email Communications and Loyalty Programs will be responsible for the strategic planning, execution and optimization of the Lottery's loyalty programs and email marketing communications. The Senior Marketing Specialist brings an extensive email and loyalty marketing background and serves as a subject matter expert to manage end-to-end email campaigns and loyalty promotions to optimize performance. This vital role will lead the loyalty promotions and email development/creation process from concept through implementation, including developing promotional calendars and creative (concept, content, copy, and design). This position is critical to ensuring that the Lottery provides an exceptional experience that motivate consumers to play Lottery games, build an understanding of the Lottery's mission and impact, increase loyalty to the brand, and drive sales in order to generate supplemental funding for public education.

This position is headquartered in Sacramento and is eligible for a hybrid telework schedule. Employees must be able to report to their assigned headquarters office as assigned. Travel expense to and from the assigned headquarters are the responsibility of the employee. Eligibility for telework requires the employee to reside in California per California Government Code Section 14200 which states: “telecommuting means the partial or total substitution of computers or telecommunication technologies, or both, for the commute to work by employees residing in California.

This position requires a current Senior Marketing Specialist exam. If you need to take the exam or if your score has expired, click  here to gain list eligibility.

This position is headquartered at HQ in Sacramento and is eligible for a hybrid telework schedule. Employees must be able to report to their assigned headquarters office as assigned. Travel expense to and from the assigned headquarters are the responsibility of the employee. Eligibility for telework requires the employee to reside in California per California Government Code Section 14200 which states: “telecommuting means the partial or total substitution of computers or telecommunication technologies, or both, for the commute to work by employees residing in California.

When choosing a state organization to work for, there are a lot of options. Why choose the California State Lottery?

People are drawn to the Lottery because we:

• Are an energetic, creative, and talented team

• Value diversity and inclusion in the workplace

• Empower team members to bring their knowledge, expertise, and innovation

• Recognize individual and team contributions

• Support the importance of work-life balance

• Invest in the professional development of our team members

• Are dedicated to preserving our environment by lowering our carbon footprint

All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to clearly demonstrate how you meet the Minimum Qualifications for the position on your State Application (STD Form 678). The application should also clearly demonstrate the candidate’s ability to meet the Desirable Qualifications identified in this job advertisement. The Classification Specification is located on this Job Announcement Posting under "Minimum Requirements."

It is highly recommended that you apply online using your CalCareers account. It is not necessary to return the contact letter if you applied electronically. Please ensure to monitor your email and/or CalCareers account for communication associated with your application submission.

You will find additional information about the job in the .

Working Conditions

1. Schedule: Monday – Friday, 8:00 am to 5:00 pm PST
2. Travel: Infrequent travel as needed.
3. Other: Work during evenings or weekends may be occasionally required.

Special Requirements

• The California State Lottery Act provides that no person may be hired as an employee of the Commission if that person has been convicted of a felony or any gambling related offense.

• If you are basing your eligibility on education, (), provide your transcripts and/or diploma. Applicants with foreign transcripts must provide a transcript evaluation that indicates the number of units to which the foreign course work is equivalent.  Transcripts and evaluations may be unofficial ; official transcripts will be required upon appointment .  Please redact birthdates and social security numbers.

• The position(s) require(s) a Background Investigation be cleared prior to being hired.

Desirable Qualifications

In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:

• A bachelor’s degree, preferably with a specialization in marketing, communications, or a related field.
  
• 6+ years of progressive marketing experience with at least 4 years of hands-on email marketing experience.
  
• Expertise in email content creation, list management and targeting, knowledge of dynamic content, campaign automation and orchestration, and understanding of email best practices.
  
• At least 3 years of loyalty marketing experience with a high-profile consumer brand.
  
• Proficient experience driving and growing customer acquisition/enrollments/subscriptions, engagement, and retention and understanding of loyalty marketing best practices.
  
• Extensive experience using an advanced enterprise email marketing platform (i.e. Salesforce Marketing Cloud, Adobe Campaign, Responsys, Hubspot etc.). Strong HTML skills preferred.
  
• Ability to analyze campaign data, identify insights, and create clear reports.
  
• Demonstrated ability to manage multiple projects, prioritize, and meet deadlines.
  
• Experience with design tools (i.e. Photo shop, Illustrator, InDesign, Canva, Figma etc.) and proficiency with Microsoft products (Word, Excel, PowerPoint, Outlook, Teams).
  
• Experience in gaming, entertainment, e-commerce, fast-moving consumer goods (FMCG), or consumer packaged goods (CPG) categories preferred.
  

Benefits

Benefit information can be found on the  CalHR website and the  CalPERS website.

Please click on the link below to learn about the California State Civil Service Employee Benefits.

Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

• Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
• Resume is required and must be included.
• Other - In order to be considered for this position you must submit a resume. 

Job Tags

Permanent employment, Full time, Felony friendly, Weekend work, Afternoon shift, Monday to Friday,

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