Job Description

On-page SEO Specialist

Qualifications include:

• 3+ years of experience with SEO principles, tools, and best practices.
• Strong understanding of on-page SEO ranking factors, keyword research, competitor analysis, and content planning.
• Hands-on skills in WordPress CMS, HTML, and CSS.
• Comfortable writing SEO-driven user-centric content and managing content workflows.
• Proficient in SEO tools like Ahrefs, SEMrush, Screaming Frog, and Google Analytics/Search Console.
• Organized, self-directed, and results-driven.
• Strong critical thinking and problem-solving skills.

Responsibilities include:

• Work closely with our SEO Manager and content team to develop and implement effective SEO strategies that align with business objectives, increase brand visibility, and improve user experience.
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Continually assess the effectiveness of strategy performance by conducting keyword research, website performance analyses, content gap analyses, competitor analyses, and comprehensive content SEO audits.
• Add pages and update content directly within WordPress CMS platform.
• Use basic HTML and CSS to ensure clean formatting, structure, and on-page elements.
• Monitor keyword performance, backlink profiles, and site health via Ahrefs, SEMrush, Google Search Console, etc.
• Stay up to date on algorithm changes and organic search trends.

Expectations include:

• Build high-quality web pages through comprehensive SEO strategy, SEO-driven content creation, and implementation on WordPress CMS.
• Improve search engine ranking through strategic keyword targeting and experience, expertise, authority, and trust (EEAT).
• Key performance indicators include keyword position tracking (KPT) and impressions, clicks, and organic traffic (users/sessions and conversions) from search engine platforms like Google, Bing, and Yahoo!.

Compensation includes:

• $60,000-$70,000 annual
• Flexible hours
• Remote workplace environment
• 12-day PTO accrual (1-day per month worked)

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