THE TEAM
The School of Traditional Skills is an online education-based company that focuses on teaching and equipping people with the skills needed to live a resilient and healthy sustainable life. We do this by creating useful and engaging online video content that helps individuals develop the necessary skills to achieve this goal. We also strive to continue to grow and develop ourselves so that we are able to produce the best content for our customers, engaging them in meaningful and purposeful ways.
JOB BRIEF
We are seeking a creative and strategic Social Media Manager to oversee and enhance our social media presence. The ideal candidate will be responsible for creating and implementing social media strategies, managing social media content calendars, analyzing performance metrics, and engaging with our community across platforms. This role is pivotal in helping us connect with our audience, build our brand, and drive engagement with our educational content. The ideal candidate will have a strong understanding and passion for homesteading and traditional skills along with life application as you will be working directly with many knowledgeable and passionate people in our space.
KEY RESPONSIBILITIES
Work with leadership to develop and execute a comprehensive social media strategy aligned with the company’s goals.
Manage and maintain our social media accounts, including Facebook, Instagram, YouTube, and others as we determine.
Create, schedule, and publish engaging and on-brand content, including posts, videos, stories, and reels.
Collaborate with the content and marketing teams to ensure consistency in messaging and branding.
Analyze performance metrics, prepare reports, and make data-driven recommendations for optimization.
Stay updated on social media trends, tools, and best practices to continually improve strategy and engagement.
SKILLS AND QUALIFICATIONS
3-5 yrs of proven experience as a Social Media Manager or similar role.
Strong understanding of social media platforms, algorithms, and analytics tools.
Excellent communication and writing skills with a keen eye for detail.
Creative mindset with the ability to generate innovative content ideas.
Proficiency in social media management tools and graphic design tools
Analytical skills with the ability to interpret data and metrics to drive decision-making.
Knowledge of online education is a plus.
A knowledge of homesteading and traditional skills is essential.
Bachelor’s degree in Marketing, Communications, or a related field preferred.
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