Job Description

SteelHead Management is a full-service property management company formed in 2016 to manage multifamily and mixed-use assets owned by the Holladay Corporation and Spy Rock Real Estate Group, both of which are active developers. SteelHead’s team is comprised best-in-class personnel, both at the corporate and site level with a team-first and people-first culture. Steelhead does not manage third-party assets and focuses on NOI and cash flow optimization within a portfolio of owned assets. SteelHead is responsible for managing day-to-day operations for a portfolio of residential, commercial, and mixed-use assets. The property management division manages over 3,000 residential units and 200,000 SF of commercial space in the Richmond, Tidewater, and DC markets. Our goal is to make sure our owners and investors receive the maximum return on investment by the way of increased distributions and asset value.

The role of a Social Media Manager centers around boosting brand visibility through strategic use of social media platforms. This position involves overseeing SteelHead's public interactions by implementing content strategies across social media channels. Key responsibilities include analyzing engagement metrics, spotting trends in customer behavior, and planning digital campaigns to foster online communities.

Core responsibilities of a Social Media Manager include:

• Utilizing social media marketing tools to build and maintain the company’s online presence.
• Collaborating with on-site management teams to design and execute social media campaigns.
• Engaging with customers and stakeholders via the company’s social media profiles.
• Analyzing the company’s digital marketing strategy, identifying weaknesses, and recommending improvements.
• Researching social media trends and updating management on relevant changes affecting marketing efforts.
• Setting key performance indicators (KPIs) for campaigns, such as targets for shares, likes, and other performance metrics.
• Researching current trends and audience preferences.
• Developing and executing social media strategies aligned with the company’s goals.
• Defining objectives and reporting on return on investment (ROI).
• Creating, editing, publishing, and sharing engaging content daily (e.g., text, photos, videos, news).
• Monitoring SEO and web traffic metrics.
• Collaborating with marketing, sales, and customer service teams to ensure brand consistency.
• Engaging with followers, responding to inquiries promptly, and monitoring customer reviews.
• Overseeing the design of social media profiles (e.g., Facebook covers, Instagram profiles, blog layouts).
• Suggesting and implementing new strategies to increase brand awareness, such as promotions or contests.
• Keeping up with the latest trends in social media, design tools, and applications.
• Designing and executing social media strategies to boost brand awareness and engagement.
• Managing the company’s presence across various social media platforms like Facebook, Twitter, Instagram, and YouTube.
• Planning and creating content, collaborating with the on-site teams.
• Analyzing campaign performance, creating reports, and offering suggestions for improvement.
• Managing content schedules using social media management tools on the Satisfacts Exchange Platform.
• Creating, managing, and optimizing paid social media advertising campaigns.
• Conducting market and competitor research ensures the company stays ahead of social media trends.
• Contributing to the creative development of social media content and campaigns.
• Managing the budget for social media initiatives to ensure spending stays within limits.
• Monitoring and managing the company’s reputation on social media, addressing negative reviews or comments promptly.

SteelHead Management is an Equal Opportunity Employer.

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