Job Description

The VP of Marketing will oversee the entire marketing strategy, ensuring all initiatives align with business goals and revenue growth objectives with expertise as a 360 marketer to lead and accelerate our business through this incredible expansion. This role requires a data-driven leader who can seamlessly integrate brand storytelling with performance marketing, optimize budget allocation, and develop a high-performing marketing team.

Marketing Strategy & Execution:

• Develop and execute a omni-channel marketing strategy aligned with business objectives for both DTC and retail growth.
• Ensure seamless integration between brand strategy, e-commerce execution, and retail expansion.
• Lead the development of multi-channel marketing campaigns to drive awareness, acquisition, and retention.
• Oversee SEO, PR, influencer partnerships, content marketing, trade marketing and performance media strategies.

Budgeting & Performance Optimization:

• Own P&L management for the marketing function, optimizing resource allocation for maximum ROI.
• Establish and track KPIs to measure marketing effectiveness, translating data insights into actionable strategies.
• Collaborate with finance and executive teams to align marketing spend with revenue goals.
• Provide strategic input on demand forecasting, collaborating with sales, operations, and finance teams to ensure marketing efforts align with inventory planning and supply chain management.
• Analyze market trends, consumer insights, and sales data to refine demand projections and optimize marketing strategies.
• Work cross-functionally to balance marketing-driven demand generation with production capabilities, minimizing stockouts or overproduction.
• Leverage data from acquisition, retention, and promotional campaigns to improve forecasting accuracy and drive revenue growth.

Cross-Functional Collaboration:

• Work closely with the CEO, COO, Head of Product, and CRO to ensure marketing efforts support overall business growth.
• Partner with the e-commerce and retail teams to create seamless omnichannel experiences.
• Align marketing initiatives with product development, innovation, and go-to-market strategies.

Leadership & Team Development:

• Build, mentor, and manage a high-performing marketing team, fostering a culture of innovation and execution.
• Oversee direct reports in acquisition, retention, brand marketing, influencer marketing, and creative.
• Manage external agency relationships, including SEO, PR, and growth marketing partners.
• Create a workplace culture where people feel motivated and are excited to bring their best selves to work and commit to BRĒZ's goals and objectives
• Other duties, responsibilities, and activities may change or be assigned at any time with or without notice

Supervisor Responsibilities

Carry out supervisory responsibilities that align with the organization's policies and applicable laws. Responsibilities include training employees and assisting with planning, assigning, and directing work; celebrating and coaching employees; addressing complaints and resolving problems. Provides regular performance feedback and coaching to direct reports including reviews. 

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. 

• 8+ years of marketing experience, preferably in CPG, beverage, wellness, or functional products.
• Proven track record of scaling DTC and retail brands through strategic, performance-driven marketing.
• Strong experience in brand building, digital marketing, acquisition, retention, and creative direction.
• Expertise in budget management, data analytics, and performance reporting.
• Experience leading and managing cross-functional teams and agency partners.
• Technical Experience with Shopify Plus, Klaviyo, MTA software (Triple Whale), GA4, excel/google sheets
• Ability to thrive in a fast-paced, high-growth startup environment.
• Excellent relationship-building, and communication skills
• Strong presentation skills, ability to tailor messaging to the audience 
• Conflict resolution and problem-solving skills
• Proven leadership supporting remote and local teams 
• Must be able to effectively communicate in English, both verbally and written. 
• Possess basic mathematical skills: addition, subtraction, multiplication and division 

• Experience in the beverage, CPG, or cannabis industries is a plus.

* BRĒZ is an equal opportunity employer and complies with all applicable federal, state, and local employment laws. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Tags

Similar Jobs